Revenue Management

Robert G. Cross

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From the man who has revolutionized companies like American Airlines and Marriott International comes the hottest trend in business today—Revenue Management Whatever happened to growth? In Revenue Management, Robert G. Cross answers this question with his groundbreaking approach to revitalizing businesses: focusing on the revenue side of the ledger instead of the cost side. The antithesis of slash-and-burn management that left companies with empty profits and dissatisfied stockholders, Revenue Management overturns conventional thinking on marketing strategies and offers the key to initiating—and sustaining—growth. Robert Cross's proven Revenue Management tactics will help any business, large or small, to meet the challenge of matching supply with demand and dramatically improve its bottom line.

Språk

Engelsk

Innbinding

Pocket

Sider

288

Forlag

Broadway Books

Utgitt

1997

ISBN

9780767900331